During the last 15 years, the secret of ranking # 1 in SEO has evolved from controling online search engine by jamming pages full of hidden keywords and flooding the engines with entrance pages to a high ROI discipline which provides relevant content to engage users. SEO has become an information driven method for guiding marketing and web development decisions leveraging query frequency, search intent and analytics tools to enhance the user experience, promote your brand and create a favorable feedback loop that provides beneficial ranking signals.
Our job is not to deceive the online search engine; our task is to help you comprehend exactly what users desire and the best ways to deliver it. The process begins with keyword research which utilizes query frequency and semantic groupings to determine website info architecture. Search intent drives the material and specifies the details aroma for each page. This info is assembled into a keyword map, a plan for developing great material and relevant pages that are worthy of high internet search engine rankings.
SEO is not a cookie cutter procedure where a consultant supplies a set of suggestions and leave. It is an iterative procedure that requires partnership with design, IT, item and marketing. Along the method, ItsTheROI evangelizes the core concept to be relevant and to develop a site that aligns the content with the user intent and to present clear calls to action that align the intent of the user with that of the site owner. This new form of SEO is geared towards paying attention to users and given them exactly what they desire– Search Engine Optimization has ended up being Site Optimization.